Many building construction projects encounter obstacles that prevent them from reaching completion. As a result, a significant number of these projects end up being abandoned. In this article, we will explore effective strategies for restarting and successfully completing such stalled projects.
There are several reasons why building construction projects remain incomplete. These reasons can be broadly categorized into four main problems:
Project Conceptualization/Market Research
In the context of a building construction project, market research and conceptualization are integral components that significantly impact the project’s success. Market research involves the systematic gathering of data and information to identify and understand the needs and preferences of potential customers or clients. This process is crucial for aligning the project with market demand and ensuring its viability.
During the period of 2010-11, several building construction projects suffered from inadequate market research and conceptualization. Many builders overlooked the importance of thoroughly understanding market dynamics and consumer needs. Instead, some builders relied on the assumption that the real estate market would continuously flourish, leading them to pursue larger housing projects with the expectation of substantial profits.
However, this approach proved to be flawed as the real estate market eventually became saturated, leading to stalled projects and financial challenges for the builders. This serves as a poignant example of the critical role that comprehensive market research and thoughtful project conceptualization play in the success of building construction endeavors.
Financial Closure
During a building construction project, it is essential to have a predetermined and fixed amount of funding to ensure the successful completion of the project. Unfortunately, many builders fail to develop a comprehensive plan regarding how this funding will be secured. In the realm of real estate, funding typically originates from three primary sources: the promoter’s own funds, loans acquired by the promoter from banks or other financial institutions, and funds from customers or buyers.
Some builders rely heavily on funds from customers. However, in cases where they encounter difficulties in securing customer funds, they resort to taking substantial loans from banks. This approach can lead to a critical juncture where they are unable to meet the loan repayments, resulting in the project becoming stalled or incomplete.
Project Partnership
In a project partnership, the landowner and the builder collaborate on a development project. The landowner contributes the land for the project and, in return, receives a 10% advance payment and 30% of the project’s inventory from the builder. Meanwhile, the builder recoups the funds paid to the landowner from the customers who purchase the developed properties. However, if any issues arise during the project, both the builder and the landowner can face challenges, leading to a halt in the project’s progress.
Approvals
In certain municipalities, construction projects require approval from the government at various stages of completion. For instance, if a 20-story building is being constructed, approval may be granted after the completion of every four floors, with subsequent approvals following the completion of additional four floors, and so on. However, at a certain point, the approval process may be delayed or halted, leading to a standstill in the project. Furthermore, if a Public Interest Litigation (PIL) is filed against the project, approval may be withheld altogether.
When a construction project comes to a halt, it has widespread ramifications, impacting not only the builder and landowner, but also the prospective customers, financial institutions, contractors, and suppliers involved. As a result, modern-day governmental practices aim to streamline the approval process to ensure the timely completion of construction projects.
Restarting the Project
To get a stalled project back on track, follow these steps:
Select or Hire a Decision Maker
When managing a project, it’s crucial to designate a single decision maker to avoid potential delays. It’s recommended to appoint an individual with the authority and responsibility to make final decisions, such as a CEO or a project manager. This designated decision maker should be accountable for assembling and leading their team, ensuring the team’s productivity, making crucial decisions, and having the authority to oversee and implement the project.
Make a Plan
To effectively tackle a project, it’s crucial to pinpoint specific aspects that can help resolve the issue with minimal effort. For instance, let’s consider a scenario where a builder has undertaken a project to construct 10 buildings and has already sold apartments in these buildings prior to commencing construction. While construction is underway in three buildings, the project encounters an abrupt halt. In such a situation, the builder’s next steps are critical. Does the builder need to complete construction on all 10 buildings? The answer is no. The builder should prioritize finishing the construction of the three buildings and allocate the apartments to the existing buyers. Subsequently, the construction of the remaining seven buildings should commence in line with the space that has been sold. By prioritizing the completion and allocation of the already sold units, the builder can cultivate trust and satisfaction among the buyers. It’s essential to approach problems by breaking them down into manageable parts rather than keeping broad, unattainable objectives.
Convert Your Plan in Numbers
To convert your plan into actionable numbers, you should take the following steps:
1. Calculate the total amount of money needed to fully implement your plan. This includes all expenses such as equipment, materials, labor, and any other costs associated with the project.
2. Estimate the amount of money you anticipate receiving from your customers. This involves conducting market research and making realistic projections based on your target market and pricing strategy.
3. Arrange for 20-30% of the required funds from your personal savings, through loans, or by involving an investor. This step involves assessing your financial situation and exploring different sources of funding to cover the remaining amount needed to implement your plan.
4. Initiate the construction phase using the funds you’ve secured. Once you have secured the necessary funds, you can start executing your plan and moving towards its successful implementation.
Stakeholder Management
Stakeholder management is a crucial aspect of building construction projects. In this context, there are four main stakeholders to consider: the client, the design team, the construction team, and the end users. Managing these stakeholders effectively is essential when restarting a project to ensure that their needs and expectations are addressed, and that the project progresses smoothly.
Customers
To ensure customer satisfaction when restarting a stuck project, it’s essential to take the following steps to build trust and confidence with the customer:
(i) Establish a clear and open communication channel with the customer to keep them informed about the progress and any challenges that may arise.
(ii) Be transparent about the reasons behind the project delay and make sure the customer understands the issues you are facing. This can help manage their expectations and alleviate any frustration.
(iii) Take responsibility for any mistakes that may have contributed to the project delay. By acknowledging any missteps, you can demonstrate accountability and a commitment to resolving the situation.
(iv) Provide the customer with a realistic timeline for when they can expect the project to be completed and when they will receive the product or service they have purchased. Clear and honest communication about timelines is crucial for maintaining the customer’s trust and confidence in your business.
Financiers
When working with financiers on your project, it’s important to carefully manage your cash flows to ensure that you can make regular repayments to them. Keeping financiers satisfied by consistently repaying a portion of the money you owe them is crucial. Should you find yourself unable to make a repayment by the due date, it’s advisable to communicate openly with the financiers and request an extension on the due date. This will help maintain a positive and transparent relationship with your financiers.
Contractors and Suppliers
When restarting the project, it’s essential to promptly communicate with the contractors and suppliers to inform them of the situation and your course of action. Clearly explain the circumstances and your plan moving forward. Additionally, provide a specific timeline for when their outstanding payments will be made. It’s important to release a partial payment to encourage them to resume work on the site. This open and transparent communication will help rebuild trust and ensure a smooth continuation of the construction project.
Employees
When a project becomes stalled, it can have significant ramifications, especially for the employees who are responsible for liaising with various stakeholders such as customers, financiers, contractors, and suppliers. Therefore, when reinitiating a project, it’s crucial to prioritize communication with the employees. This involves:
(i) Providing a comprehensive overview of the restructured plan
(ii) Offering encouragement and support to boost morale
(iii) Issuing assurances that the project will be successfully completed
(iv) Ensuring that all commitments made to customers are fulfilled
Once the employees regain confidence in the project, they will convey this positivity to the market, thereby reducing negativity among stakeholders. In the real estate sector, successful marketing hinges on timely delivery and visible on-site construction. When construction is visibly progressing on the site, it instills confidence in customers that their property will be completed as promised.
Therefore, the foremost action to take when encountering a stalled project in real estate is to resume construction on the site. The pace of work should be such that it becomes widely known throughout the city that progress has resumed. To achieve this, efforts should be made to mobilize the contractors, involving convincing them to return to the site and resume their work.
Within a span of 7-10 days, the contractor should be able to mobilize their resources, including machinery, labor, and materials, and reinvest in the site to recommence the work.
Barter Deal with Contractors
One effective way to ensure smooth project progress, even when funds are not readily available, is to consider implementing barter deals with contractors and suppliers. For instance, in a 10 crore rupee contract, you could propose offering 8 crore rupees via cheque and an apartment valued at 2 crore rupees as part of the deal. This arrangement not only establishes a deeper connection between the contractor and the project but also motivates the contractor to work with heightened dedication, as they become both contractor and customer. This increased sense of ownership can lead to improved work quality and a strong commitment to project completion. Additionally, the contractor is less likely to halt work, recognizing that any delays could potentially devalue their apartment. Ultimately, embracing barter deals can effectively maintain the pace of real estate development and ensure contractor alignment with the builders.
Establishing Customer Connections
To kickstart a stalled project, it’s crucial to mobilize your sales and CRM team and engage with your customers effectively.
Consider extending an invitation to your customers for a lunch or dinner gathering at the project site. This will offer them an opportunity to witness the ongoing work firsthand.
When reconnecting with customers after a prolonged period, be prepared to attentively listen to any concerns or complaints they may have.
During meetings, ensure that the customer and their family are treated hospitably and respectfully.
Provide a comprehensive overview of the project plan to the customer, explaining the execution process and projected completion timeline in detail.
If necessary, review project documents with the customers to ensure mutual understanding and agreement.
Keep customers updated on project progress by regularly sharing site photographs with them, ideally on a weekly basis.
Difficult Customers
When dealing with challenging customers, it’s important to approach the situation with care and professionalism. These customers may be facing personal or financial difficulties that make it hard for them to proceed with their purchase. It’s our responsibility to handle these situations with empathy and understanding.
Firstly, it’s crucial to communicate with the difficult customer and understand their concerns. Listen to their reasons for not wanting to proceed with the purchase and address each of their concerns individually. Reassure them that their money is safe and secure with us, and that we are committed to ensuring their satisfaction.
In cases where a customer is hesitant due to their money being tied up in the project, we can offer reassurance by explaining our repayment plan. We can assure the customer that we will prioritize their repayment once we receive payments from other customers upon the completion of the project. Additionally, we can propose a structured repayment plan that allows the customer to receive their funds in installments over a period of time.
To effectively manage these situations, it may be beneficial to assign two salespeople to handle the difficult customers, allowing the main boss to focus on project execution. This division of responsibilities can ensure that customer concerns are addressed promptly and professionally, while project operations continue smoothly.
In the event that a customer threatens legal action, it’s important to handle the situation with transparency and honesty. We should convey to the customer that our intention is to fulfill our commitment to them, and that legal action would only prolong the process. By demonstrating our willingness to work with them and address their concerns, we can strive to avoid escalating the situation to a legal forum.
While it’s understandable that customers may seek refunds, it’s important to convey the implications of immediate refunds on the progress of the construction project. Postponing refunds allows us to continue investing in the construction and ensures the project’s continuity. By effectively communicating this to the customers, we can work towards finding a mutually beneficial solution.
Collecting Money from Customers
As your building construction nears completion, it is crucial to initiate the process of collecting payments from your previous customers. These funds will be essential for advancing the development work and ensuring the successful continuation of your projects.
Launching the Project
When considering launching your project, it’s important to time it so that your product is introduced to the market when the first set of buildings is nearly ready for handover. This timing will draw in potential customers who will be able to visit the site and be persuaded to invest in the apartments within your project. Additionally, by completing your project on schedule, you’ll find that the market becomes more open and responsive. This, in turn, will lead to increased sales and revenue generation. As a result, your cash flow cycle will also begin to turn, providing a positive impact on your project.
Things to Do
1. The first step is to carefully select a skilled leader with a strong background in construction project management. This leader should be tasked with developing a comprehensive plan that includes a detailed project timeline, allocation of resources, and identification of key milestones.
2. It’s important to implement specific strategies aimed at streamlining the construction process. This can involve optimizing workflow, utilizing efficient construction techniques, and leveraging technology to expedite tasks without compromising on the quality of work.
3. Emphasize the importance of timely project delivery by setting clear deadlines, closely monitoring progress, and promptly addressing any issues or delays that may arise during the course of the project.
4. To maximize productivity, it’s crucial to carefully assign tasks and responsibilities. Each team member should be effectively utilized, and work should be distributed evenly to prevent overburdening any individual.
5. While long-term profitability is important, it’s vital to prioritize maintaining healthy cash flows in the initial stages. This will help sustain ongoing operations, cover expenses, and provide resources for reinvesting in the project’s growth and success.
Things Not To Do
In the real estate industry, it’s important to streamline decision-making processes by minimizing the number of decision makers involved in a project. Having too many decision makers can lead to confusion and delays, which can impact the project’s timeline and overall success.
Additionally, it’s crucial to strike a balance between marketing efforts and focusing on the core aspects of a real estate project. While marketing is important for attracting buyers or tenants, excessive focus on marketing can divert resources from the essential components of the project, potentially impacting its overall quality and success.
Managing multiple buildings simultaneously can be challenging and may spread resources thin, leading to inefficiencies. It’s important to carefully consider the capacity and resources available before taking on multiple projects to ensure that each project receives the attention it needs for successful completion.
Furthermore, offering refunds should be carefully evaluated, as it can have implications for the financial stability of the project. While customer satisfaction is important, the financial impact of refunds should be weighed against the overall project goals and financial health.
In the real estate industry, timely project delivery is crucial for withstanding economic downturns, such as recessions. Projects that are completed on schedule are better positioned to weather challenging economic conditions and maintain their value in the market.